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Background readings to prepare for this talk: http://bit.ly/tleW2j

Delighted to be syncing up with Bill @galfano in preparation for Monday's talk!

Looking forward to the discussion on Monday with @prodmgmttalk #prodmgmt

Roadmapping: Global Product Management Talk w/ @galfano @rcauvin @cindyfsolomon live! Listen http://bit.ly/s5GxKb #prodmgmt

The audio pre-talk has begun! @galfano talking about #pcampmn this past Sat!

@galfano says it was 3rd #pcampmn there was no snow & charm!

@galfano referring to his presentation at #pcampmn & You don't need a product road map - (37signals)http://bit.ly/w0oZnY

Getting warmed up with @cindyfsolomon and @rcauvin for #prodmgmttalk on product road maps #prodmgmt

Am I missing something? I haven't seen a post for the past few minutes

@roadmapwarrior slow start

OK just checking. Today has been a day of technical difficulties

First question coming up!

Hi it's Carly joining again from Sydney.

Our roadmap is communicated using PPT and reviewed quarterly. We look out 3 years w/ more concrete features closer in

Req backlog > periodic prioritization sessions > creation of internal & external roadmaps, usually 4+ release cycles out

Effectiveness is a tougher question - depends on the audience

@roadmapwarrior : our backlog is rolled into overhead time. Size of features dictate time dedicated. Mostly it contains tasks

For some of the larger features and epics on the roadmap will consume some elements on the task/bug backlog. Killing many birds

@galfano says teams get into discussions betw prod roadmap & project mgmt

Anyone use "themes" in their roadmaps and try to avoid features and fine-grained stories?

Do frequent iterations and demos relieve some of the pressure for detail in product roadmaps?

@galfano says "Want tech prodmgm & projmgmt working together to understand ramifications"

Per the question, how do you rate the effectiveness of a product roadmap? #prodmgmt

I.e., what criteria do you use to evaluate whether a product roadmap is "good" or "bad"? #prodmgmt

@rcauvin probably a net promoter score type measurement - do all the stakeholders understand the priorities? get communications in a timely manner? etc

RT @bfgmartin probably net promoter score type measurement - do all the stakeholders understand the priorities?

@bfgmartin Welcome! please add twitter check to post out to twitter!

Ok I'm in http://stanzr.com/prodmgmttalk

A product roadmap helps communicate. Communicate what? Communicate to whom? Communicate why? #prodmgmt

@VFigatelix Welcome

A2: we decide if it's good based on how many agree on it and how much it will contribute w/ company's goals

A2: Product roadmap managed in powerpoint for execs, managed in Jira (with green hopper) for project team, I find it hard managing both tools

Communicate roadmap every quarter, updates/changes every week

Quarterly if it is a well established company, 4 a startup monthly?

communicate roadmap fortnightly with my team, quarterly with executives.

@carlymicallef nice distinction! team vs. exce's

to customers, I only keep a informative version and it is probably once a year

RT @carlymicallef: communicate roadmap fortnightly with my team, quarterly with executives.

@saeedwkhan all about agile - roadmap changes to match market and customer needs

If, by "roadmap", you mean backlog, then you'll update frequently. If based more on long-term themes, less frequent updates.

I have found it hard communicating roadmap with vendors, as they have become disgruntled when features they could have been paid for get scrapped. But I still want to share with them for feasibility.

@rcauvin both roadmap and backlog change frequently - just differ in level of detail

@bfgmartin But don't documents w/ low level of detail generally require less frequent updates? #prodmgmt

One form of product roadmap focuses on themes that address or group prospect problems. #prodmgmt

ROI ROI ROI, what's going to move the dial the most for the least effort

RT @bfgmartin: ROI ROI ROI, what's going to move the dial the most for the least effort

Value prop & positioning should drive prioritization of roadmap, backlog, and all product decisions. #prodmgmt

We have 4 measures to rate against, conversion and awareness, engagement, penetration and retention.

RT @carlymicallef: We have 4 measures to rate against, conversion and awareness, engagement, penetration and retention.

Do you focus on full Cost Benefit Analysis or a more quick and dirty relative prioritisation?

@bfgmartin I wish my organisation would go for quick and dirty!

I do quick and dirty - most important thing for my small team is to work on the most important thing at any one time

A5: Believe it or not, direction is pretty clear due to a shared understanding of the core value prop. #prodmgmt

Clear vision/mission, product focuses on defining problem so all can contribute solutions, transparent process and open inputs

Q5 In what ways does your organization support internal collaboration around the current or future direction of your product?

I think it is part of a product managers job to go and make collaboration happen. Sometimes simple product demos generate great ideas

A7: Customer feedback is critical and on-going. However, the overall product vision doesn't change too much. #prodmgmt

Thanks for todays talk. Would really like to hear from people about software they use for managing roadmaps...