How to Get More Traffic to Your Online Store This Black Friday
How to stand out of the crowd and get more traffic to your online store this Black Friday? Read this article and find out everything you need to know!
Black Friday is slowly approaching and that means only one thing – you need to prepare yourself and come up with a strategy that will help get more traffic to your online store. Black Friday is no longer an event or a day you need to market, it is much more than that. Now we have Black Friday, Thanksgiving Day, Pre Black Friday, Small Business Saturday, Cyber Monday, and etc. It is more like a shopping week, and not a shopping day.
The one thing that motivates the retailers and sellers is the fact that last year, Thanksgiving and Black Friday brought in $4.45 billion from internet shoppers. We truly believe that this is a record and something every business can benefit from. So, with Black Friday just around the corner, you need to ask yourself – what are the best marketing strategies to reach your target audience?
In this article, we are going to present you 3 effective strategies that will help you get more traffic to your online store and maximize your sales this Black Friday:
- Use your social media accounts to get to the right customers – There are a lot of social media options out there, especially when Black Friday is involved. The simplest thing to do is select a platform that brings in customers and profits for you. According to a research, Facebook, Pinterest, and Instagram drive more traffic, sales, and conversion than other social media networks. As a matter of fact, it is confirmed that almost 85% of online sales come from Facebook. Take advantage of Facebook Ads and wait for the result to come. You don’t need to spend a lot of your budget on Facebook ads to get positive results in return. You can start with a smaller budget, just to see how your potential customers react. Once you understand how these ads work, you can increase your budget and come up with better and optimized ads.
- Why do I need direct mail when everyone is shopping online – Today, a lot of people are using their smartphones to purchase online. However, there are still people who go to brick-and-mortar stores for purchase. So, the question here is why do you need direct mail? Because you can send your promotions now! You will surely want to get your direct mail marketing strategies out before your competitors, as it will make it quicker for your message to stand out. The direct mail is a great marketing tool to get more traffic to your online store.
- What about email – Now that we’ve mentioned direct mail and social media, what about the email. It is proven that mail can drive up to 23% of online sales between Thanksgiving, Black Friday, and Cyber Monday. Just like with the direct mails, you need to send emails in advance. You need to prepare your mails before Black Friday and start pushing your deals and promotions along with your social media ads and direct mails. This how your marketing messages will be in sync, which is far more effective and will give your customers several options and touch points.
When preparing for Black Friday, email marketing, direct mail, and social media can be very helpful. If you want to attract more potential customers to your store and maximize your sales you can consult with professionals and together come up with a suitable marketing strategy.