Black Friday Deals: How to be Successful at Conversion Through Emails

Black Friday sales are a long standing tradition in America. What started out as a trend for big retail stores has now reached online retailers as well. And consumers are incredibly happy about this trend and now tend to shop black Friday sales online rather than going to an actual store.

Black Friday deals tend to account for a huge portion of sales for retailers for the year. Thus with the growing trend of online black Friday deals, there is a lot of competition hence you need to attract as many customers as you possibly can. One of the ways to inform customers of your impending black Friday specials is by emailing them your newsletter or deal announcements. Here are a few tips that will help you in successfully converting the reader of your emails into customers for your store.

  1. Personalization

It has been observed that customers like personal touches hence you should try and use customer names in the emails. This can easily be done by certain software. This gives the reader a feel of connection as if they personally matter to the company instead of having been sent a mass generated email.

  1. Unique

Remember that the people you are emailing probably have emails from multiple stores and brands who have sent them amazing deals. There are tons of black Friday online deals other places have advertised and sent their way. Thus you need to prove why you have the best black Friday deals. Do your research and ensure you are offering better discounts and deals than your competitors. Something that will grab the reader’s attention.

  1. Copy

You need to ensure that the black Friday ads you are sending out to your customers have engaging and interesting copy. They need to be crisp and contain all the relevant information. They should catch the reader’s attention and make them want to read the copy all the way through.

  1. Urgency

It is very important to make readers realize that the black Friday shopping and black Friday online deals you are offering will only last for a short amount of time after which they will end. For this effect you can use a watch to countdown to the time the sale ends in the email you send out about your black Friday online shopping.