Whenever Thanksgiving approaches, all markets fire up and become busy. Businesses all over the world become active. You can see Black Friday ads posted everywhere, from billboards to online advertisements. Shops start advertising the best Black Friday deals on their storefronts. They send newsletters and emails to their customers about attractive discounts and sales.
A lot of promotional content is circulated. In the end, your one ad is bound to get lost amidst the sea of advertising surrounding the customers. Here are a few ways you can stand out on the biggest day for shoppers without making it about Black Friday deals.
One of the most effective ways to make high profits is to hold pre Black Friday sales. It has been observed that a lot of people finish with their holiday shopping way before December. Therefore, you should start offering unbelievable discounts way ahead of that. This will make customers flock to your stores. This way, you won’t have to worry about offering discounts on Black Friday or trying to stay ahead of your competitors.
Now, you may want to keep discount completely out of the equation. Here is what you can do to rise up above the top Black Friday deals. Offer freebies instead of monetary discounts. This way, you will also retain the value of your products. The customers will know that you highly value your products and are not willing to sell them dirt-cheap.
Secondly, you can always go for the old but successful buy-one-get-one-free or BOGOF deals. You can also offer gift bundles. Bundle some of your best items together and sell them for reduced prices. Try to take advantage of the fact that it is the holiday season. People often tend to shop for their loved ones, picking presents for them. Try to bundle gift items together so that customers are even more motivated. This way, a customer who comes to the store for one item will end up buying way more than that.
The third strategy is to launch a new product to take over the Black Friday online shopping frenzy. Other stores will be busy selling older stock as Black Friday specials. To beat them, you can introduce something new and attractive to the customers. It must be interesting enough to catch the eye of the excited customers. Once they notice your product, it is bound to get popular and sell like hotcakes.
As you can see, there are ways to make money other than boasting about Black Friday coupons and deals. These business tips are guaranteed to make your businesses boom even if don’t hold the best Black Friday sales at your stores.